Brand Blueprint

Every business needs one of our visionary Brand Blueprints.

Opal & Co will help you nail down your Purpose, Positioning, Personality and Promise, to give you the clarity and focus you need to move your brand, and your business forward.

An Opal & Co Brand Blueprint is everything that is fabulous and special about your business, in one neat document. It’s a fun, enlightening and extremely valuable exercise, and we promise you’ll be thrilled you did it.

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BRAND STYLING

Need to tweak the logo, or ready for a visual identity overhaul?

We’ll help you work out what’s good, and what’s got to go.  We can audit your logo, colours, fonts, imagery, copywriting, emails, packaging, social media and print materials, and help you find and brief the right graphic designer or web developer.

The result? A beautiful brand that’s working for you, not against you.

Websites

A website revamp every few years is now the reality, but it doesn't have to be eyewatering.

However, it can be a real drain on your time and money if the project isn’t carefully managed.  Rush straight to the developer without doing the groundwork at your peril.  Let Opal & Co help you plan and manage the process.

We can plan the design and functionality, make sure the customer journey and experience are on brand and meet your commercial objectives, write copy, or deliver a full end-to-end service; whatever you need to achieve a website that is on brand, on time, on budget, and works beautifully.

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COMMERCIAL STRATEGY

The profitability of your business is a fundamental priority at Opal & Co.

We are serious about branding and marketing because we know it has to deliver for you financially.
We can streamline your products and pricing structures, develop your wholesale or retail customer base, help you generate and manage leads and create marketing materials that will convert more sales. Let Opal & Co define a commercial strategy for your business that will deliver more profitable sales.

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PR

Opal & Co PR is in a class of its own.

In an industry awash with expensive, disappointing PR experiences, we provide a flexible and reliable way to get the publicity you need.  We have a wide network of contacts across leading lifestyle titles, and have strong connections with the wedding magazines and blogs.

We run our PR campaigns with intelligence and integrity, using fresh ideas and careful planning to get the very best coverage possible for you.

Copywriting

A popular Opal & Co service, and one we always love to provide.

We can write smart copy for your website; compelling profiles for social media; adverts, advertorials, articles, brochures… you name it.  We even do teeny-tiny, perfectly crafted straplines. Anything you don’t have the time or inclination to write, consider it done.

And because we know your market and understand your type of business, we know just how to tell your story with sparkling clarity.

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Advertising

If you are planning to spend money on advertising, it’s worth talking to Opal & Co.

We can help you work out when and where to spend your budget, negotiate on your behalf to get the best possible rates and leverage your spend for associated PR coverage.

We can also make sure you are equipped with compelling advertising copy.

Marketing Plans

Is it time to get organised?

If your social media is chaotic or neglected, your advertising is hit and miss, your database is neglected or you just feel on the back foot with your marketing, it sounds like you need a plan.

We are frighteningly organised at Opal & Co, and we can create a monthly step by step plan with clear objectives and actions, so you know exactly what you need to do, and when.

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Events

Do you have an exhibition or tradeshow coming up?

No doubt you have invested quite a bit of money, so you need to make sure it pays off.  Opal & Co can help you prepare to get the very best out of your participation.

We can plan your promotional activities, prepare your press packs and marketing materials, invite press to visit you, help you collect and manage leads and create a plan for follow up activity.