19 Aug

Bridal Buyer magazine

The biggest every issue of Bridal Buyer magazine has landed with a flumpf, and I am very happy to see that Opal & Co has been featured in a double page spread. Although at Opal & Co we work on a range of lifestyle and retail businesses, my background in the bridal industry means...
17 Aug

Digital marketing for retailers

Ever feel you are in the dark about digital?  E-commerce headaches and social media angst are common themes among Opal & Co clients, who often come to us because their digital marketing is reactive, chaotic and time-consuming.  For example, they know they ‘should’ be using social media, but it’s very haphazard, and they never really quite...
15 Aug

PR FAQ

We recently launched the Opal & Co Christmas PR Club, and it has got everyone talking about PR. We thought it might be helpful to share some of the questions that we have received from clients, to help you get to grips with your own PR strategy. Q. Do I need to do PR? That depends on...