14 Oct

Messing with the logo | How does Google get away with it?

    You’ve probably noticed how Google brightens up our day from time to time with one of it’s cheery or educational customised logos.  Google calls these illustrations “Doodles”, and the artists who create them are “Doodlers”.  Today they are celebrating the life of Mary Seacole, and are using the image shown top left.  ...
07 Oct

Authentic brands: the real advantage

Competing against the big boys can be draining, but there are some areas where small businesses have a hidden advantage, and building an authentic brand is one of them. What is an authentic brand? An authentic brand does what it says it is going to do.   Of course, by definition that will vary from business to business,...
01 Oct

Experiential Marketing

For months we have been working with our client Natalia Barbour on preparations for Decorex, the flagship event in the interior design calendar. We didn’t want this to be just another exhibition stand or just a display of furniture; we wanted it to be an experience. We wanted experiential marketing. Natalia was promoting a collection of...