Retail Theatre for Bridal Boutiques
Earlier this year our client One Stylish Day worked with super-cool Australian designer Grace Loves Lace to style their first UK boutique in Shorditch, London. Together they created a luxe yet tranquil retail environment with a pared-back signature style, incorporating design trends for 2018 weddings.
As the bridal market becomes increasingly competitive, with independent designers and retailers up against big chains and cheap imports, forward thinking designers and retailers know they have to exceed brides’ expectations in terms of style, service and experience. Competing on price is an unsustainable race to the bottom where everyone loses, including the customer.
In their July/August 2017 issue, Bridal Buyer magazine covers this smart collaboration, and also asked Opal & Co for our input on building bridal brands.