Nobody does it better
Nobody knows your business like you do. You are the one who has poured in the creativity, energy, love, sweat and tears by the bucket-load, because it really matters to you. Baby, you’re the best.
As a small business owner myself, I’m a big fan of this entrepreneurial spirit: roll up your sleeves and get stuck in. We can’t afford to be precious, we have to wear many hats and be good at many things: some fun, some less so. I find that having to tackle a range of different challenges within my business feeds my creativity and for me defines entrepreneurship.
But there comes a time when you are going to start holding yourself back if you try and do everything, so you need to get some help.
I outsource things I know I can never become an expert in, or that don’t support the core skills I need in my business. I always think a good place to start is by outsourcing your book-keeping. It can free up precious hours, and save you time and money in the long run. (How are those self-assessment tax returns going, by the way..?)
So, if you can handle your own social media, go for it. If you enjoy writing jazzy website copy and press releases, carry on. Do what you do best. But if there are brand and marketing projects in the pipeline for 2018 that leave you feeling out of your depth or overwhelmed; that’s what we are here for. I have deliberately designed Opal & Co as a business that supports this flexible and cost-effective way of working: use us only as and when you need us.
You might be interested to know that 8 out of every 10 new clients that we worked with in 2017 came back for a second, third or even fourth project.
We think this demonstrates the real value they find in building a partnership with us and knowing they can call on us for anything from a quick question to last-minute help with an exhibition.
We’ve recently overhauled our brand and marketing services menu to make it easier and clearer to see some of the most frequent projects we undertake. Please take a look and see if anything fits the bill for you.
Outsourcing more in 2018 may be the catalyst you need to really drive your business forward, leaving you to be the best at what you do best.