Interior design week & podcast promo

I’ve just had my own personal interior design week.  Piles of glossy home magazines, rolls of wallpaper, not to mention the “knobs” that appeared on my instagram stories this week and caused hilarity and some very childish responses.  (You know who you are, and now I do too, and I LOVE IT!)

But the main event this week: I’ve just completed a beautiful new Brand Blueprint for an interior design client.  Beautiful partly because it’s liberally illustrated with her gorgeous photography.  I’m in love with her elegant but eclectic style, and fortunately she has plenty of knockout images to show it off.  Now, along with the images, she has the language to describe her signature style and her unique way of working, plus a set of catchy straplines to reinforce these messages.  Next week we start the website plan.  I can’t wait to share more with you


The demise and rise of print

Ooh look, Homes & Gardens has got a new look.  I rather like it.  The white border around the cover and the use of more white space inside the magazine give the images room to breath, and has echos of the niche independent magazines and journals like Cereal, Walnut and Delayed Gratification.


In her editorial letter Sarah Spiteri refers to the pressure on traditional print from the digital sector, and this redesign is one of the changes Homes & Gardens is making to defend against declining reader numbers.  Meanwhile, independent journals continue to hold their own in this troubled market with their small but dedicated readerships.

As small businesses we already know what’s going on here: consumers are hungry for innovative, personalised brands that they can really connect with.


Listen to this

So I’ve been catching up on some good interior design podcasts this week. I particularly enjoyed Fiona Humberstone, The Brand Stylist, in conversation with Sophie Robinson.  A great listen if you are running any kind of creative business, especially if you feel you need a push to follow your heart and do something brave with your brand.

It’s also great to have Sophie back with Kate Watson-Smyth from Mad About the House for a second series of The Great Indoors podcast.  Episode one is available now and very entertaining.  I love the Design Crimes and was nodding along vigorously with Kate: enough with the love mantras and gin slogans!

One final podcast recommendation:  Shoot Edit Chat Repeat.  I recently recorded an episode of this fun podcast with photographers Vicki Knights and Eddie Judd on the subject of personal branding: particularly interesting if like many interior designers, you feel you are your brand.  The episode should go live before the end of Jan 2019, so subscribe to the podcast if you’d like a listen.


Thanks everyone.  I’ll update you again soon, meanwhile please drop me a comment if you have something you’d like to share about your week, your work, or whether you find knobs funny.

Leave a comment