Scribe for Hire

I founded Opal & Co in 2016 to help small creative businesses build better brands. I stick to these types of businesses because they are what I know and love best.

Primarily I’m a writer with lots of ideas; I come up with the concepts and strategies for your brand, then give you the language you need to communicate verbally and visually.

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Design, literature, history, art and theatre are all inspirations for me and help me to create expressive and distinctive brands.

I also work with a trusted team of specialists including graphic designers, web developers, photographers and publicists, so I can recommend the right people for your project and manage all the moving parts.

Olden days

In my early career I worked in exhibitions and events, and then with big-name brands like Sony and Nike at global advertising group WPP.  I eventually broke free from the corporate world with its buckets of subsidised Sauvignon at 5pm, and scarpered to the suburbs where I established my own successful jewellery brand, Yarwood-White.

If I tell you I was selling my products in department store Liberty and that Sharon Osbourne and Dannii Minogue wore my designs (go easy, this was the Noughties), I hope you’ll be suitably impressed.

In 2012 when my children were very young I made the difficult decision to sell my jewellery business, and so now instead of creating jewellery, I create brands.

My foibles

I can’t live without: Audible, peanut butter, musical theatre, Yoga with Adriene, The Archers, Sweaty Betty leggings, book shops, seafood, my family.

Oh and coffee of course, but I know that doesn’t make me special.

I love getting people to explain their jobs in unnecessary detail.  I have a terrible memory and can only function because of prudent planning and meticulous list-making (thanks, Trello).

I’m always curious to know how something was made and why, and I’m in awe of people who painstakingly create and then bravely share their work with the world.