01 Nov

Retail Theatre for Bridal Boutiques

Earlier this year our client One Stylish Day worked with super-cool Australian designer Grace Loves Lace to style their first UK boutique in Shorditch, London.  Together they created a luxe yet tranquil retail environment with a pared-back signature style, incorporating design trends for 2018 weddings. As the bridal market becomes increasingly competitive, with independent...
26 Jul

Phoebe takes TEDx by storm

We are bouncing with joy to see our client Phoebe Oldrey presenting so compellingly at TEDx Royal Tunbridge Wells this month. We have been working with Phoebe and her business, Smartstyle Interiors, to refine her brand and marketing communications, and are very excited about her refreshing, holistic approach to interior design.  Phoebe had an...
07 Jul

The ITV This Morning Wedding

We are very pleased to have secured this significant PR exposure for our client Shropshire Petals. Happy couple Sonya and Paul wed live on TV at The View From The Shard in London last Thursday. Shropshire Petals supplied confetti pop boxes for the wedding, and the coverage includes a valuable credit and a link to the Shropshire...
01 Oct

Experiential Marketing

For months we have been working with our client Natalia Barbour on preparations for Decorex, the flagship event in the interior design calendar. We didn’t want this to be just another exhibition stand or just a display of furniture; we wanted it to be an experience. We wanted experiential marketing. Natalia was promoting a collection of...
07 Sep

The industry experts

We’ve all heard  about positioning ourselves as experts within our industry, and the positive effects this can have on our brand.  You can do this yourself; the simplest way is using a blog, like this one, and social media, to share insight and free useful content that your audience will hopefully find valuable. However, it’s one thing to call...
03 Sep

Foodie photography & PR

It’s always a good day when a piece of work like this comes in. We have been working with Kemp & Kemp Catering since 2013, on a wide range of projects. This double page spread in the latest issue of Wedding Ideas magazine is a great example of how our integrated marketing services work....
17 Aug

Digital marketing for retailers

Ever feel you are in the dark about digital?  E-commerce headaches and social media angst are common themes among Opal & Co clients, who often come to us because their digital marketing is reactive, chaotic and time-consuming.  For example, they know they ‘should’ be using social media, but it’s very haphazard, and they never really quite...