12 Feb

Go on, broaden those horizons

  The Magpie Anthology is a new digital blogzine embodying the delights of the near, far and further   I can barely find time to write for my own blog, but when The Magpie Anthology asked me to contribute to their new blogzine (yes, that’s a thing) I was very happy to oblige. Their...
31 May

Young & Mighty Book Launch

Teenagers really love it when you talk about them as babies, right? Oh good. So, I’ve had the pleasure of knowing Henry Patterson since he was a super-cute baby.  We share a love of musical theatre, and he has the singing talent that I know I should have been born with.  He was remarkable...
01 Mar

Marketing for Bridal Boutiques

Wedding Trader magazine asked us to play Agony Aunt for their March issue.  Here we offer our advice for attracting brides to a bridal sample sale.     You can read the full article in the March issue of Wedding Trader online here.
01 Nov

Retail Theatre for Bridal Boutiques

Earlier this year our client One Stylish Day worked with super-cool Australian designer Grace Loves Lace to style their first UK boutique in Shorditch, London.  Together they created a luxe yet tranquil retail environment with a pared-back signature style, incorporating design trends for 2018 weddings. As the bridal market becomes increasingly competitive, with independent...
07 Jul

The ITV This Morning Wedding

We are very pleased to have secured this significant PR exposure for our client Shropshire Petals. Happy couple Sonya and Paul wed live on TV at The View From The Shard in London last Thursday. Shropshire Petals supplied confetti pop boxes for the wedding, and the coverage includes a valuable credit and a link to the Shropshire...
07 Sep

The industry experts

We’ve all heard  about positioning ourselves as experts within our industry, and the positive effects this can have on our brand.  You can do this yourself; the simplest way is using a blog, like this one, and social media, to share insight and free useful content that your audience will hopefully find valuable. However, it’s one thing to call...
19 Aug

Bridal Buyer magazine

The biggest every issue of Bridal Buyer magazine has landed with a flumpf, and I am very happy to see that Opal & Co has been featured in a double page spread. Although at Opal & Co we work on a range of lifestyle and retail businesses, my background in the bridal industry means...