14 Nov

New Year Brand Makeover

Hello! Can it really be November?  Depending on the type of business you run, you’ll either be catching your breath after the summer silly season, or you are up to your neck in tissue paper and ribbon gearing up for the Most Wonderful Time of the Year (Black-Blooming-Friday aside). Either way, I thought you...
19 Aug

A simple way to make your new website brilliant

You’ve made the decision.  You are going to bite the bullet and get yourself a new website.  Your developer comes highly recommended and you love her work.  You are excited about getting rid of your stale old site and launching a new online home which makes you feel proud.  What could possibly go wrong?...
15 May

Photoshoot with Eddie Judd at Fetcham Park

I don’t exactly love having my photo taken, but when I realised I was still using a headshot taken at a baby shoot 8 years ago, I thought I’d better start practicing what I preached when it comes to personal branding.  I booked myself onto one of Eddie Judd‘s headshot sessions at Fetcham Park,...
01 Mar

Marketing for Bridal Boutiques

Wedding Trader magazine asked us to play Agony Aunt for their March issue.  Here we offer our advice for attracting brides to a bridal sample sale.     You can read the full article in the March issue of Wedding Trader online here.
12 Jan

Nobody does it better

  Nobody knows your business like you do.  You are the one who has poured in the creativity, energy, love, sweat and tears by the bucket-load, because it really matters to you.  Baby, you’re the best. As a small business owner myself, I’m a big fan of this entrepreneurial spirit: roll up your sleeves and get stuck in. ...
01 Nov

Retail Theatre for Bridal Boutiques

Earlier this year our client One Stylish Day worked with super-cool Australian designer Grace Loves Lace to style their first UK boutique in Shorditch, London.  Together they created a luxe yet tranquil retail environment with a pared-back signature style, incorporating design trends for 2018 weddings. As the bridal market becomes increasingly competitive, with independent...
04 May

Brand Brilliance book launch

Fiona Humberstone is a bestselling author whose flair for brand styling has earned her a huge following.  Her first book, How to Style Your Brand, was a sellout, and the follow up Brand Brilliance which launches this month looks set to do the same. I was delighted to receive a copy from Fiona today, hot off the...
07 Oct

Authentic brands: the real advantage

Competing against the big boys can be draining, but there are some areas where small businesses have a hidden advantage, and building an authentic brand is one of them. What is an authentic brand? An authentic brand does what it says it is going to do.   Of course, by definition that will vary from business to business,...
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