What is the Christmas PR Club?

It’s a simple, affordable way to manage your PR between now and Christmas, and get the media coverage you need during these crucial gifting months.  It was a sell-out in 2016, and we’re delighted that now it’s back for 2017.

Opal & Co give you all the PR tools you need, and more importantly, regular leads from journalists, and you respond directly.

It’s the perfect solution if you don’t have huge budgets or resources for PR, but really want to have a shot at featuring in the gift guides.  It kicks off in July and runs through to mid-December, so the sooner you start, the more opportunities for coverage you’ll have.

Xmas PR Club

It's very straightforward

At Opal & Co we receive daily requests from journalists looking for products like yours to feature in their Christmas gift pages and gift guides.  These come from national newspapers, weekly and monthly magazines and bloggers, and are already arriving in our inbox now for the longer lead magazines.

We collate and send these requests to you, and you respond directly to the journalist with images and details of your products that fit the bill.

We prepare you first with a set of PR Guides full of our insider tips, so you are all set to respond efficiently and effectively to journalists.

You pay monthly, just £50 per month from the month you join.  The earlier you join, the more journalist requests you’ll receive, maximising your chances of coverage.


£50 per month
  • The club includes
  • Insider Guides & Templates
  • Journalist requests from July - December 2017
  • Email support
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How many journo requests will I receive?

On average around 20 per week. It’s a lot less during the early months (July/Aug/Sept) but these tend to be the long lead magazines, so are high quality requests.   As we get into Oct/Nov/Dec the volume increases to around 30 per week.

Who are the requests from?

Typically we get requests from monthly womens and lifestyle magazines, weekly magazines and supplements, national newspapers, websites and bloggers.  Some are very high profile, others less well known.  There’s a real mix.

Do I have to respond to them all?

No.  Just cherry pick the titles and requests that apply to your products.  Think about whether the readership is right for your brand, and if you have products that fit the bill.  Feel free to ignore anything that doesn’t feel like a good fit for you.

What sort of things do they request?

Just a few real examples from last year:

Gifts for foodies, Luxe beauty gifts, Party Decorations, Boozy gifts, Gifts for cat ladies, Healthy gifts, Food and drink advent calendars, Gifts for husbands & boyfriends, Toys & gifts for children… it goes on…

Is coverage guaranteed?

As will any PR coverage, no.  But don’t forget that these journalists need your products to fill their gift guide pages, and as they say, you’ve got to be in it to win it.

How do I pay?

You will be sent an invoice schedule on sign up, showing your monthly payments. The first month’s payment is due on booking by bank transfer and subsequent payments on the 1st of each month in advance.

Can I cancel?

Yes, you can cancel at any time with one month’s notice, but sorry, no refunds will be given.

Places in the club are limited, so don’t leave it too late to sign up.  Plus remember, the sooner you join, the more journalist requests you will receive.  They’ll start arriving in your inbox within days.  To ask a question or request a booking form with full terms and conditions, click below.  We look forward to welcoming you.

Sign up

Request a booking form and sign up

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Prepare for success with our Insider Guides

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Submit your products to real journalists