WE LOVE THIS BRAND BECAUSE

In a market place crowded with over-fussy and costly bags, Alexandra de Curtis designs confident, stylish bags for women who don’t have to try too hard. Plus we are secretly hoping just a little of that effortless Italian chic rubs off on us.

Alexandra+de+Curtis+SS17_2“Opal & Co were great at helping me really focus and clarify my brand vision. They are super professional and a great sounding board for ideas and concepts. I can’t recommend them enough.”  Alexandra de Curtis

 

Alexandra de Curtis Website

Description

Alexandra de Curtis bags are stylish, luxurious and combine a clean and simple aesthetic with Italian luxe and glamour. As you can imagine, with such a gorgeous product this was a dream brand to work on.

Prior to a complete redesign of the visual identity and a beautiful new website, we worked with Alex to define her brand, by articulating her brand vision, the positioning within the market, the brand personality, and the promise she makes to her customers.

Tasks

“Brand Blueprint”

Info

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