Hilary creates elegant, inviting homes that are perfectly in tune with the families who live in them.

Hilary White Interiors


“It has been a pleasure working with Opal & Co and the results more than exceeded my expectations. They were professional, fun to work with, and delivered exactly what they said they would within key deadlines.  Most of all, Clare and Louise have an uncanny knack of interpreting what’s in my head and translating it into genius prose.”  Hilary White, Interior Designer





Hilary White runs an established and busy interior design business in Claygate, Surrey. In early 2018 we completed a Brand Blueprint and Business Renaming for Hilary, to help her refine her offering and attract more of the type of project she enjoys most. We streamlined the company name and domain from Hilary J White Interior Design to Hilary White Interiors, reflecting Hilary's elegant and unfussy style. We also developed the strapline Perfectly Inviting Homes, and helped Hilary articulate her signature style. A new visual identity and website was developed by APDA London and Opal & Co worked with Hilary on an email marketing campaign to launch it.


“Brand Blueprint | Business Naming | Copywriting | Email Marketing”


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