“Clare is an absolute joy to work with. From our very first meeting she was very enthusiastic about my brand and I really felt she grasped what I was trying to convey really quickly. It took Clare just one hour on the phone with me (including a “brain dump” with some weird references to pop culture) to nail down exactly what makes my brand unique.

She wrote a brand blueprint that I am now using to develop an updated brand identity and really guide me in everything I do. She also created website copy that spoke directly to the heart of what I do for my clients.

It was totally worth the investment. Not only I would recommend her in a heartbeat, but I will also continue using her services myself. She’s a total rockstar!”



Antonina came to me with a portfolio of honest, heartwarming family photography. Her journalistic approach and ability to see beauty in imperfection is what sets her apart from other family photographers.

Her work has a quirky, humorous edge and her clients value reality and originality over cookie-cutter perfection. We embraced this with a strapline "joyful, messy adventures" and a brand positioning that communicates how precious the ordinary, everyday family moments are.

Antonina's Brand Blueprint included a target client profile, brand positioning, brand personality and values, a strapline and a brand promise. I then evolved this into copy for her home page and about page.


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