“Clare has been involved with The Cookaway from the very beginning and has been a real asset to our team. She has been instrumental in helping us develop our own brand identity and giving a voice to The Cookaway!”

The Cookaway

 

Description

Fancy something a bit different?

I've been working with The Cookaway over the last year as they develop a brand new recipe box concept. Unlike other recipe boxes that focus on quick, convenient meals, the Cookaway is all about adventure!

Authentic world menus are created by a team of specialist chefs so you can explore new tastes, ingredients and cooking skills.

A dazzling new website will launch in Spring 2020 and with big plans for growth The Cookaway will be adding new cuisines and menus to the site over the coming months.

I've been involved throughout all areas of the business to help develop the messaging and copy, including top-level brand positioning, website customer journeys, chef profiles, packaging, print materials and website copy.

I usually wait until a job is finished before I share it here, but I want you to get onboard with the buzz in time for the launch!

Follow @TheCookaway on Instagram to find out when the site goes live. We're launching with Indian, Italian, Spanish, Japanese and Healthy cuisines, and there is a wide range of meat, fish, veggie and vegan menus to choose from.

In the meantime, you can order from their beta site with 30% off your first box, just click the button below and use the code INSPIREME at checkout.

The Karachi Cookaway is next up, so I'm off to do some more writing.

Info

Client's website