“Clare has been involved with The Cookaway from the very beginning and has been a real asset to our team. She has been instrumental in helping us develop our own brand identity and giving a voice to The Cookaway!” NIDHI VERMA, THE COOKAWAY
HOME PAGE COPY
MENUS & CHEFS COPY
This has been one of my biggest and most thrilling projects.
Unlike other recipe boxes that focus on quick, convenient meals, the Cookaway is all about exploring new cuisines at home and it was my job to put that into words.
Working with my wonderful clients I've developed the messaging and copy across the whole business. This includes the strapline Delicious Adventures at Home right down to the many mouth-watering recipe descriptions.
I've written numerous automated emails, developed profiles for each of the chefs and cuisines, packaging taglines and copy for the entire website. We responded to feedback during a beta testing period to adapt the brand and really hone the messaging.
The recipe box market is a crowded one, but The Cookaway's clear point of difference has already been recognised: we've just been listed as one of the Top 6 recipe boxes in the UK by Forbes.