“Thank you so much for your brilliant work. A pleasurable experience from brief to completion. I shall be back for more.” LIANA FRICKER, THE INSPIRATION SPACE
The Inspiration Space is a community for female entrepreneurs with big ambitions for their businesses. Founder Liana Fricker is renowned for her boundless energy, vibrancy and business savvy, and in just two years has developed a close knit network of over 300 members in Surrey and the surrounding areas. An online hub and regular fun and and informative meet-ups keep knowledge, support and business flowing throughout the group.
In October 2019 Liana launched digital enterprise hubs, designed to help members keep up with all the new opportunities that developments in tech can offer small businesses.
By definition this technical stuff can get a bit, well, techy, so she asked me to help her write the press release and associated materials to explain the benefit to her members.
The Inspiration Space culture is one of curiosity and experimentation and their mission is to ensure that all businesses, most especially female-founded ones, are perfectly placed to spot new opportunities, build a unique competitive advantage and accelerate growth.
I summarised this in the concept "Holding the ladder for women in business" which can be used as a metaphor for the support provided and a method for reaching new heights.