Brand Writer


No doubt you are full of ideas, but sometimes it can be really hard to translate those ideas into words that will wow.

Help is at hand.

My name is Clare Yarwood-White and I’m a brand writer. I will spot where your current brand communications are letting you down or getting drowned out. I’ll draw out your very best ideas, then refine and polish them in your own voice.

From a teeny-tiny strapline to a behemoth website, I’ll give you the words you need to express what really makes your brand awesome.

Let’s get started.

Antonina Mamzenko, Photojournalist

“Everyone recommended Clare, and now I do too.”

Take a look through my portfolio and you’ll see that every brand I have worked with is a beautiful one-of-a-kind, enjoying its own space in the market and confidently singing its own song.

Smartstyle Interiors

Copy for a new online school


Website copy for natural remedies

planet plant-based

Planet Plant-Based

Brand & product copy

I’m a compulsive reader and inside every book I find something new. Here’s what I’ve discovered through the wonderful world of words.

Nearly New Normal

As life beyond lockdown beckons, is this the new normal?

Poison Penmanship

How a razor sharp tone of voice gets cut-through for this journalist.

Filthy English Book

Filthy English

A shocking tale of my obsession with swearing.

If you’d like to find out more about working with Opal & Co, drop me an email via the contact page, or simply call on 01932 429198 for a chat.

Tamara Hall, Wild Bunch

“Clare has defined a business that I am excited about running.”